Founded in 2020, Jaja Baby Co is your one stop shop for gorgeous luxury items for expectant mothers, babies and toddlers. Our products are high quality and designed to last accompany your little love throughout their lifetime. 
Jaja Baby Co is a name inspired by the natural landscape, flora and fauna in Australia. Earthy tones and texture are reoccurring themes within our collections. Each product is uniquely designed by us and ethically manufactured offshore.
Hello! I'm Maddy the owner of Jaja Baby Co - a former early childhood educator with a passion for learning and I am baby obsessed. You will often find me window shopping for gorgeous baby essentials and I am the self proclaimed gift queen. 
I wanted to create a luxury brand that specialises in everything baby - from buttery soft organic swaddles to beautiful educational keepsake toys. Something for expectant mums and their babies that doesn't break the bank. 
I hope this store brings you just as much joy as it does to me and I can't wait to share all our products with you.